“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
This one statement from Matt Cutts (Google’s very own anti-spam czar) back in the month of January had set many a web masters and SEO experts in a panic mode whereby they were infallibly compelled to revisit their SEO techniques. Guest blogging had clearly been one of the primary techniques, adopted to fetch traffic to respective websites and bolster search engine rankings. However, in the wake of Cutts’s aforementioned statement, the credentials of guest posting, as a potent method to bolster search engine visibility was seriously put under the radar.
Very fortunately, though, after 9 or 10 months of Cutts’s statement, we can jolly well assert that Guest Blogging is very much alive and still serves to build reputation of your website or brand, as much as it did earlier. In fact, Cutts himself never meant that Guest Posting, in its entirety was well on its way to become an obsolete SEO technique:
“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.” (Matt Cutts).
The important point to note here is that he is actually referring to link building as being “spammy”. Guest posting is clearly much much more than link building. So what is guest posting all about? It is actually about building reputation online.
Even if you are wondering “what is guest posting in seo?”, know for a fact that, today, it is more about attracting reputed clients with relevant, quality and informative content rather than unabashed link baiting. In other words, it can well be said that you cannot really depend on guest blogging just to draw links. There is simply no valid reason to assume that guest blogging is dead. As Jon Ball, very rightly puts it in searchenginewatch.com claiming that Google practically stands to gain nothing by discrediting a high quality post just because it had been accepted from a guest author. You, as a webmaster, need to realize this in order to reap the string of benefits actually offered by guest posting.
With the focus on bolstering the reputation of your brand guest posting helps you to:
Establish yourself as an expert
If you already have written on the same topic for various sites, you will be able to build on a loyal audience base, turning to your expertise from time to time—while you can remain true to yourself.
Create and consolidate on your Authority (thus, build reputation)
Very simply— it helps you to propel yourself right amongst the top bloggers out there. But, how to build reputation by means of guest posting? The more quality (and informative) content you are able to provide the better are the chances for the audience to find you. It helps them to realize that you are worthy of writing for others.